Back in November, First Lady Michelle Obama along with President Barack Obama spotted out and Mrs. Obama rocked a J. Crew Heart Shaped sweater. Well, according to a recent article on StyleBistro creative director of J. Crew has given the first lady “credits her with helping the brand create a unique bond with customers.“ The fact that they had something they had, that they owned a sweater that Michelle wore. For a lot of people, it’s been an incredible point of connection, a way for them to connect to her through us.”

She also explains that “They go to our website and they purchase just like anybody else. She acts like a customer and she has a stylist who helps her, but she doesn’t call in any special favors. They don’t ask for any discounts. It’s pretty unbelievable. … She still continues to wear the product without any help from us.”